Businesses all over the world will be holding their breath for the next few days hoping they have done enough and ticked all of Google requirements for Google’s Mobile Search update on the 21st of April or mobilegeddon as it has been dubbed by many.
When the deadline emerged from Google back in February we all knew it would hard few months making sure that all of our customers were¬†mobile search ready, ¬†and even as I type we are still converting data, platforms, tables and even entire sites to get all of our customers fully compliant with Google’s new rules.
In Talking to many website owners in the run up to today,¬†we find the way different businesses approach these challenges to be interesting, of course you will always have the ostrich approach, these are often long running businesses that don’t see the necessity for change, or appreciate the power of natural search. Then there is the purveyors of doom, and those that don’t believe Google should change their own platform etc always remember that it’s Google’s toy, and if they want to play with it then they can, and probably will as they seek to deliver better and better results to their customers (not necessarily yours).
But then there is the opportunists who see radical changes and shifts in technology like this to be a business opportunity, a chance to get ahead, or to get even further ahead. and these are the people we like to work with.
More and more the likes of Google are focussed on delivering better results, in the battle of the search engines, and the certainly the message coming from Google is “do it right, or lose your ranking” but at the same time they also want to help, offering a whole host of developer tools and testing tools as well as swathes of data via webmaster tools etc, so it’s not like there is any excuse for non-compliance.
And so we wait, we wait to see if we have gained rank, we wait to see if that ranking turns into traffic, and we wait to see if that traffic and be converted into sales.